No Added Sugar Creative is a bespoke and independent property marketing studio based in the UK, supporting residential property clients worldwide. This is different from a typical property marketing agency setup in many ways. We’ll take a look at a couple of key differences between the two.
Property marketing agencies tend to be larger corporate companies which have many employees, all at different levels of experience, and simultaneously supporting a number of brands. Often clients will be given an account manager and work carried out can to be produced by a Senior Designer, Designer or Design Apprentice; depending on staffing.
A property marketing studio, like No Added Sugar Creative, is usually run by one person and as a result overall service is by nature more personal. The benefits of using a small creative company means you get the direct line to the Creative Director who has many years experience in industry. Work is highly bespoke and support is offered flexibly to adapt to unique requests. Should a project be large and require multiple creative talent, a creative marketing studio will use its network of the industries best self-employed creatives.
Corporate phrases, marketing jargon, retainers and briefing processes are the standard for large marketing agencies. Whilst this style may work for some, it’s not ideal for most.
No Added Sugar Creative, as a small creative firm, has built a reputation for simplifying marketing approaches to campaigns and education, as well as being at the forefront of new brand trends. This has resulted in strong client relationships and effective creative projects which make a real difference. In addition, there are no complicated retainers, just flexible remote support and easy ways to get involved.
The nature of marketing means that time is of the essence when launching brand campaigns, carry out a rebrand or establishing a digital presence.
Property marketing agency setups often include regular meetings with account managers, filling out long briefing forms and navigating standardised systems.
A property marketing studio, like No Added Sugar Creative, works to remove barriers to creativity by streamlining communication and encouraging idea sharing from the start. Time is dedicated to the most important parts of a creative project such as sharing ideas, talking through project goals and strategy, and then working on delivering successful creatives. This usually means a creative studio can react to deadlines far quicker, launch campaigns more efficiently and flexibly support new deadlines as they are planned.
